How's it going, Reader? You’re registered for the Claude Second Brain AI Workshop on Monday, October 19 at 2 pm CST, and I’m really looking forward to spending that hour with you. I’ll show you exactly how I hand real business work over to Claude, so instead of guessing what AI could do for you, you’ll watch it plan, write, and organize live on screen and see how it fits into a business like yours. I also want to make it worth your while to be there live, because the replay simply can’t give...
1 day ago • 1 min read
How's it going, Reader? You’ve probably seen it happen. Someone lists a budget planner or a habit tracker on Etsy, the sales start coming in, and you think, “I could make that.” Then you open a blank spreadsheet, stare at the empty grid, start googling how SUM and IF and LOOKUP work, and an hour later you close the tab with nothing to show for it except the sad feeling that this is one more thing other people get to do and you don’t. That feeling isn’t a lack of talent. Building spreadsheets...
1 day ago • 1 min read
How's it going, Reader? Before your day gets busy, I want you to try something with me. Picture yourself this time next year. It's October 2027, you're sipping your morning coffee, and you open your phone to find that a few more spreadsheet orders came in overnight while you were sleeping. You didn't run a launch or post anything that day. The templates you created once with AI kept selling over and over and over while you lived your life. This happens for my students and me every week, and...
2 days ago • 2 min read
How's it going, Reader? Do you remember those old Ronco rotisserie oven commercials where they'd load up the chicken, close the door, and the whole audience would shout "set it and forget it"? 🍗 I think about that slogan a lot because it's exactly how my spreadsheet business works now, and it's why I believe passive income is one of the most important things you can build as a digital product seller. Every single week, in my store, I'm making spreadsheet sales without having to do anything. 🙌...
3 days ago • 2 min read
How's it going, Reader? If you've ever looked at your digital product shop and wondered why some products sell on repeat while others just sit there, I want to show you one of the clearest answers I've found. Spreadsheets are pulling in over 63,000 searches a month on Etsy, and they sell at higher prices than printables because buyers see them as real tools. They budget, they calculate, they track, and most people simply can't build them on their own, which is exactly why they're happy to pay...
4 days ago • 2 min read
Hey Reader, Before we get into this week's news, a quick heads up: AI-Powered Spreadsheets closes this Friday, October 9, at midnight CST, and code TAKE250 takes $250 off until then. I'm bringing it up here because it ties straight into the first story in this issue. When Claude builds an entire marketplace around packaged AI skills, it's telling you the format of a digital product matters as much as what's inside it, and spreadsheets are a format I wish more creators had moved into years...
5 days ago • 1 min read
How's it going, Reader? My inbox has been full of spreadsheet questions since the flash sale opened, so I gathered the most common ones here with straight answers. Before I dive in, here's why I care so much about this one: I used to pay contractors over $200 for every spreadsheet I sold, and now I build them with AI in a fraction of the time. Those sales keep coming in month after month while I'm running the rest of my business and hanging out with my son Bryan, and that's exactly the kind...
6 days ago • 2 min read
How's it going, Reader? Thanks for the big response to my email yesterday. Several friends emailed me back asking how they could diversify their income as I did. One of the best ways to get started is to create and sell spreadsheets on Etsy or your own store. However, most people think the hard part of selling spreadsheets is making them. It is not. The hard part is everything after, turning a rough AI draft into something that looks professional, getting it ready to sell, and then actually...
7 days ago • 2 min read
How's it going, Reader? This is the last email, Reader, and I'll keep it short because everything that needed saying has been said. SAGE closes at midnight CST tonight. All eight departments, the AI COO layer, every done-for-you agent, the guided community. All of it, at your discounted price, only until the doors close. What you watched Claude do at Monday's workshop was the doorway. This is the other side of it. A business that writes, researches, pitches, and supports customers whether or...
8 days ago • 1 min read