How's it going, Reader?

It's been a thoughtful Thursday. I hear this a lot from my clients about sales pages getting lots of views but no buyers. If that happens to you, it’s usually not because your offer isn’t good.

It’s because your page is selling the journey instead of the end result.

And overwhelmed people do not buy. They click out and tell themselves “I’ll come back later” 😅

Here’s the easiest way to picture it…

If you’re trying to sell someone on a vacation, you don’t start with:
Pack your suitcase, go through TSA, hope your flight isn’t delayed, wait at baggage claim 😵‍💫

You start with the destination and not TSA!​
​
The beach chair. The sunshine. The exhale 🏖️

I don't know about you, but ever time I go through TSA, the body scanner says there is something peculiar about my crotch area so I get patted down. It may be because I'm over 6 feet tall or who knows??🤷🏻‍♀️

Then people go, “Okay fine, I’ll deal with TSA.”

Your sales page works the same way.

I had a client whose sales page was getting traffic, but it only made her a few sales.

When we looked at it, her intro text was doing a great job explaining everything the course would do, but it made the transformation feel far away and kinda exhausting.

And her mockup image accidentally made the offer look like a lot.

So I helped her tweak two things:

• Intro text to lead with the transformation (the destination)
• Mockup image so it felt like relief, not homework

Same offer. Same audience. Same launch.

After those changes, she earned over $10k from her course launch!!

Because people are not buying your modules or your process.

They’re buying the moment they can finally say:
“I have a plan.”
“I feel confident.”
“I know what to do next.”

Quick gut check for your sales page:

When someone lands on your page, do they instantly see the destination?

Or do they feel like they’re signing up for TSA?

Remember this: Your sales page is not a training but it’s a decision-making tool.

So lead with the beach, then explain away the TSA. Don't mention that they may pat down your customer's crotch, though! 😩

Want me to take a quick look?

You can book your free 1:1 scaling call here for me to take a look. Everyone gets one free call.
​
I’ll tell you what’s making people hesitate and the simplest tweak to get more buyers.

I know your product can genuinely change someone’s life, so let’s make it a no-brainer for them to say yes. 💖

Check out my new masterclass + GPT system:

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• The Content Profit System: one idea → many assets
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  👉 Watch the GPT video here​

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🌟 If you need personalized guidance to scale your business, hit reply and we will see if you qualify.

To Your Success,

Becky Beach

P.S.: The Business Beach Club has everything you need to scale your digital product business.

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