How's it going, Reader?

I need to confess something.

Years ago, when the Instant Pot first got popular, and everyone in my feed was suddenly pressure cooking whole chickens in nine minutes, I wanted one badly enough that I got up before dawn on Black Friday and stood in a line outside a store in the cold.

For a pot.

I remember thinking, very seriously, that this was a responsible financial decision.

And I got it. 🙌

$40 off, which felt like winning something.

I carried that box to my car like a trophy, went home, made exactly one pot roast with it, and then used it approximately four times over the next three years.

Here is what I did not understand while I was standing in that line. The store was not losing money on me.

That Instant Pot was priced to get a few hundred people through the door at 6 in the morning, and most of them didn't walk out with only a pot.

They walked out with the pot, a TV, some towels, and a cart full of things they were not planning to buy when they parked. The doorbuster was never the sale.

The doorbuster was the bait for the sale. 😲

That math works beautifully when you are a big box store with a parking lot and ten thousand other products.

It works terribly when you sell courses, templates, printables, or your own time.

When a digital product seller or a service provider runs a doorbuster, there is no full cart to make up the difference.

There is one deeply discounted offer, a list that now knows to wait for your next panic, and a week of hard work that pays less than an average month.

Worse, it usually happens the same way every year.

You mean to plan Black Friday in October, October gets away from you, and by the Sunday before Thanksgiving you are slashing the price on whatever sold best that fall just to have something to send.

That is not a strategy. That is a decision made under pressure at midnight.

What actually works for us is the opposite:

• A planned launch.
• The right offer chosen on purpose and protected from being undercut.
• Real math that tells you how many buyers your goal needs.
• Every email written ahead of time, when you are thinking clearly, instead of the night before it goes out.

That approach took my own November sales past $100,000! 🎉

That is exactly what The Anti-Doorbuster System does for you.

• You hand it your offers, and it plans the whole launch using my $100k strategy baked in.
• It checks every offer against the 60-day rule so you never undercut someone who just paid full price.
• It runs your offer math.
• Then it writes everything in one pass: every email, your sales page, your social posts, your partner swipes, and the cart abandonment and follow-up sequences most of us mean to build and never finish.
• You get a live dashboard and spreadsheet to track your sales as part of the automation too.

Weeks of scattered work turn into an afternoon, and you walk into launch week with the whole thing already done and approved.

Cheyenne, one of my Inner Circle members, implemented this system and brought in $30,000 on her launch.

Her result isn't a guarantee for you, but it is what happens when the planning is finished before the week starts.

It also works for any launch, not just Black Friday.

Point it at a birthday sale, a January reset, a spring bundle, or your next enrollment window, and it builds the plan around those dates instead.

It is $97 right now, down from $297, through Sunday, September 28.

Grab it here: antidoorbuster.com​

Becky

P.S. Black Friday is November 27. Buying before Monday still leaves you the full six-week runway, which is the difference between a launch you planned and a launch that happens to you at 11 pm on a Sunday.

​Yes! I'm ready to automate my Black Friday!​