How's it going, Reader?

You have seen the footage. Every year around Black Friday, the news runs the same clips of crowds pressing against store doors at five in the morning, and every few years someone gets hurt badly enough to make the national broadcast.

That is what a doorbuster is designed to do.

Price something below cost, open the doors, and let the stampede do the marketing.

Here is the thing.

That strategy belongs to big box stores, and it only works because they can afford to lose money on the first hundred people through the door and make it back on everything else in the cart.

They have the volume, the margins, and the foot traffic to survive it.

You do not. Neither do I.

When a digital product seller or a service provider runs a doorbuster, there is no cart full of other items to make up the difference.

There is just a deeply discounted offer, a list that now knows to wait for the sale, and a week of exhausting work that netted less than a normal month.

What works for us is the opposite: a smaller, smarter, well-planned sale with real oversight behind it.

• The right offer chosen on purpose.
• Math that tells you how many buyers your goal actually needs.
• Emails written ahead of time instead of at midnight.

That approach took my Black Friday bundle launch past $100,000 last year, and it took me a whole two weeks to plan out.

That system is exactly what I packaged into The Anti-Doorbuster System, only now the process just takes 20-30 minutes.

You hand it your offers, and it plans the entire launch for you.

It runs your offer math, and then it writes the whole thing in one pass:

• every email
• your sales page
• your social posts
• your affiliate partner swipes

... and then the cart abandonment and follow-up sequences most of us mean to build and never finish.

What normally takes weeks of scattered work takes just minutes, and you walk into launch week with everything already approved and scheduled.

Cheyenne, one of my Inner Circle members, implemented this system and skill and brought in $30,000 on her launch.

Her result isn't a guarantee for you, but it shows what happens when you plan before the week starts instead of during it.

And it is not only for Black Friday.

Point it at any sale with a real deadline: a birthday sale, a January reset, a spring bundle, a service enrollment window.

Tell it the occasion and the dates, and it builds the plan around them, which means you buy it once and use it for every launch you run from here on.

It is $97 right now, down from $297, through Sunday, September 28.

Grab it here: antidoorbuster.com​

Becky

P.S. Black Friday is November 27. Buying this week still leaves plenty of time to build a six-week runway, which is the difference between a launch you planned and one that happens to you.

​Yes! I'm ready to automate my Black Friday!​